ACT: Action Counters Terrorism advertising campaign

With the terror threat becoming increasingly complex and varied, police are calling on communities to act on their instincts to help prevent atrocities taking place in the UK and overseas.

The 6th March 2017 saw the launch of a national campaign by Counter Terrorism Policing urging the public to act on their instincts to help tackle the terrorist threat.

‘Make nothing happen’ focuses on the critical role the public can play in defeating terrorism. The campaign will be the first under a new branding platform called ACT: Action Counters Terrorism. This urges the public to report suspicious activity to help police bring dangerous offenders to justice and prevent terror attacks in the UK and overseas.

At a time when the scale, volume and complexity of the terrorism threat continues to grow, police are advising the public to act to report any potential suspicious activity or online content they come across and are concerned about.

The public already contribute intelligence to around a third of the most serious terrorism investigations. This new campaign reassures communities that they shouldn’t be concerned about wasting police time or getting someone into trouble.

The message is clear – ‘don’t worry, don’t delay, just act’ by:

• reporting suspicious activity to the police by calling confidentially on 0800 789 321 or at gov.uk/ACT
• reporting online terrorist and violent extremist material online
• remaining alert at home, work and when out and about, so we can all play our part in defeating terrorism and keeping everyone safe